Magazine Advert Analysis

 The front cover of the album is used as the background and is darkened to make the cover and the words stand out. This is recognisable as an advert for a drum and bass album advert. The styling of the front cover looks like graffiti, which has connotation to urban art and street artists. This makes it seem redundant to the urban located audiences around countries.

The title of the album is presented at the top in large text and is in white making it stand out against the black background. The layout of the album front cover is in the centre with text above and below and the logo at the bottom centre. Reviews from artists and critics are shown which make it look more recognisable to fans and a website is shown too.

The advert is a full-page advertisement, which appeals to the audience because of its redundancy to the music genre, drum and bass. Because the advert is large it makes it look professional and appealing to audience.

The target audience are the young adults and students, which are from different parts Britain, Belgium and Holland.

The use of a low angle shot of the two artists creates reinforcement of the star image. This is redundant to the audience who like this genre of music. The green and blue colours are bright and stand out against the black background. This is familiar to people whom like Daft Punk and Tron, a newly released film whose audience recognise the Tron setting in the advert. The cartoon images are of the two artists, which make it look familiar making it redundant to the audience.

The font of the title’s “Daft Punk” and “Tron” are large making them stand out and are appealing to a young audience. The title’s are well known and become redundant to the genre of music. The two artists are in the centre and the text is in line making it look professional making it recognisable to fans. This contributes to the star image, which appeal to the audience.

The advert is a full-page advertisement, which appeals to the audience because of its redundancy to the movie souindtrack. The advert has a comic book style edge which appeals to fans of Tron and Daft Punk

The target audience are the young adults and students who are fans of Daaft Punk and Tron, which are from different parts Britain, America and Asia.

Digipak Analysis

Professor Green – “Alive Till I’m Dead”

The front cover for “Alive Till I’m Dead” has a simple layout. The main focus is on the artist, Professor Green and is shown by a close up of his head and shoulder. He is facing away from the camera, looking emotionless, which is redundant in a front cover. However his eyes look serious and deeply intense conveying the mood of the album. In the top left on the front cover is the artists name and the album name, but different colours to clearly outline the two titles.The background is blank emphasising the focus on the artist, making him more recognisable as its his first album release.

The image on the back cover is a long shot of the artist walking away to a stool, which looks as though he is going to a professional photoshoot. This shows his rising popularity and celebrity status. The track list is on the left side vertically which decreases the amount of space taken up by them, adding more importance to the artist. Also having the tracks on the album written continuously adds more attention to the artist.

Linkin Park – “Reanimation”

The main image on the front is a manga style drawing of a flying mecha, this has been taken from the origional album “Hybrid Theory”. Linkin Park use images repeativly in their albums and songs such as, “Aomewhere I Belong” and “Meteora”. The bands logo is at the the top and the name of the album is at the bottom, clearly showing what the album is called and who it is by. In the titles the “N” is reversed which is redundant in Link Park’s work.

On the back of the digipak is a similar sketch as seen on the front. At the top it shows that the allbum is a collabaration of remixes from differennt artists and underneath lists the track numbers, track names and the artists who remixes each song. There is a similar style of writting and colour scheme as the front cover keeping the theme the same and fresh.

Inside there are images of robotic sketches and the artist name, album name and the tracks are listed again. The mecha on the right is from the first album “Hybrid” which is in comparison to the first album because, the songs from “Reanimation” are remixes.

Redundancy and Entropy

"Luv (sic) pt. 2" by Nujabes feat. Shing02

Redundancy:

·        The beat and melody are ordinary for the kind of genre

·         Odd faces that the people pull towards the camera

·        The Rap speed and scratching are predictable

·        Different colours are key in different shots

·        Odd objects that people hold are very personal

Entropy:

·        Ordinary Japanese Setting; buildings, clothing, structures and the background

·        Slow motion movement of the camera and people

·        The artist isn’t shown

No clear link to visuals and lyrics as the lyrics are about love

will.i.am, Nicki Minaj - Check It

Redundancy:

·        Modern pop culture clothing and make-up

·        Dance sequences recognizable in pop video

·        Heavily Japanese influenced music video, recognizable by young audiences

·        Bright colours and lighting contrast with dark setting

·        Set in a studio is predictable in a pop culture

Entropy

·        Japanese dialogue at start

·        Shows equipment that record the artists

·        Mechanical movement and emotions seem odd

·        Large colouful titles are shown which contain unpredictable elements

Tantrum Desire – Reach

Redundancy:

·        Main character has a predictable style of clothing and hair

·        Night life of the street and lights are normal

·        Club setting with strobe lights and the amount of people is recognizable

·        The people in masks are shown throughout the music video making it have a high predictability

·        Drinking alcohol in the video which is suitable in this genre of music

Entropy:

·         Arguments when the main character gets into the club

·         Him kissing the person in the mask and how it changes quickly

·         Most people in the club are wearing a mask

The main guy has the same clothing as the person with the mask at the end of the music video

Andrew Goodwin's 6 Features of Music Videos

Andrew goodwin analysis loadstar between

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Research and Planning: Textual Analysis

Shot Type and Movement: 2 shot with fade in and pan to the left to show the 2 characters referring back to the start of the film Hanna.

Analysis:

The low angle shot shows the 2 characters of the film suggest that it is narrative base this is supported by the costumes and the setting. Having the characters in the start of the music video shows that it is part of a movie, which is recognizable by a young audience. The location is in the Antarctic, which is seen, in the establishing shot, this adds to the synergy for a movie. There is natural lighting to the left and the colors are mainly white and grey giving a cold atmosphere. There is a sense of intertextuality to the film Hanna because of the main characters, which is familiar with the audience.

Music/Lyrics:

“View to beauty of form and expression of emotion." This is said at the start of the film and music is new to Hanna and is key throughout the film.

Edit:

Fast straight cut at the end of the pan, which matches to the beat of the music.

Shot Type and Movement: Medium close up with no movement and has a fast cut into it.

Analysis:

The MS shows characters of the film suggest that it is narrative base this is supported by the costumes and the prison like setting. The characters in at this point are part of the movie, which is aimed at a young audience. The location is in an office, this adds to the synergy for a movie. There are dull lighting and the colors are mainly orange and grey giving a contained inmate atmosphere. There is a sense of intertextuality to the film Hanna because of the setting and characters.

Music/Lyrics:

The beats of the music match with the editing.

Edit:

Fast cut at the end of the shot, which matches to the beat of the music.

Shot Type and Movement: Long shot, which rotates and zooms quickly in time with the music.

Analysis:

The LS shows a setting of the film that shows it is narrative based this is supported by the costumes and the trippy setting. The setting at this point is part of the movie, which is aimed at a young adult/teen audience. The location is in an old room, this adds to the synergy for a movie. There is slight lighting and the colors bright and colorful which connotes a happy bright feeling. The intertextuality to the film Hanna because of the setting and music is part of the film.

Music/Lyrics:

The sound of the music match with rotating camera.

Edit:

Fast cut at the end of the shot, which matches to the beat of the music.

Shot Type and Movement: Close up and pan to the left.

Analysis:

The CU shows the main character of the film, which shows it is narrative based. The setting at this point is also part of the movie, which is aimed at a young adult/teen audience. The location is in small chest, which Hanna is hiding in, this adds to the synergy for a movie. There is slight lighting to the left revealing part of her face; this connotes a sense of danger and hiding. The intertextuality to the film Hanna because of shot is part of the film.

Music/Lyrics:

The sound of the music match with slow pan of the camera.

Edit:

Fast cut at the end of the shot, which matches to the beat of the music.

Shot Type and Movement: Medium shot and a tracking shot travelling right.

Analysis:

The MS shows a main character of the film, which suggests that the music video it is narrative based. The setting at this point is also part of the movie, which is aimed at a young adult/teen audience. The location is in a warehouse/ storage room, with people in them, this adds to the synergy for a movie. There is mid-tone lighting with main colors of blue and grey, which connotes a sense of danger and interrogation. The intertextuality to the film Hanna because the setting is part of the film.

Music/Lyrics:

This character whistles the music in the film, which is key throughout the film and music video.

Edit: 

slow fade at the start and end of the shot, which matches to the beat of the music.

Shot Type and Movement: Low angle shot and has fast cut into it and at end.

Analysis:

The LAS shows Hanna, which shows that the music video is narrative based. The setting at this point is also part of the movie, which is aimed at a young adult/teen audience. The location is underneath the desert, which gives a sense of freedom, this adds to the synergy for a movie. There is lighting from the top with the main colors of orange and grey. This connotes a sense of containment and freedom. There is intertextuality to the film Hanna because this shot is part of the film.

Music/Lyrics:

The cuts are in time with the music.

Edit: 

Straight cut at the start and end of the shot, which matches to the beat of the music.

Introduction to Coursework

For the A2 Media coursework I will be working in a group with Tom Painter to film and create the music promo video. I will be posting my process and research on making the music video and creating the cover for the album's release on digipak. Also a magazine advert will be made as part of the package for the release of the album.