Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Audience :
The target audience for our product are young people who are students that are interested in drum and bass music. The audience research guided us into the creation of our products as all the designs had to appeal to our target audience.

Inspirations :
We then looked at other media that our target audience are interested in. Our ideas for the music video were heavily influenced by films, music videos, adverts and culture.

 :- Tantrum Desire - Reach ; This is one of the main music videos we were influenced by. We took the night life atmosphere and and show the after effects of alcohol.
We thought of locations that we would be able to shoot in. We decided to have the settings at house parties and the mornings after.

Genre Research :
Our research into other music videos such as; "Luv (sic) pt. 2 by Nujabes feat. Shing02 and Loadstar - Space Between, showed us that there is a theme of love which the audience can relate to. Both videos are narrative based which influenced us to make a narrative based music video and still have a performer.

 :- Narrative -
Narrative is frequently used in drum and base music videos so we decided to create a storyline.

 :- Performance -
We had our performer lip syncing part way to introduce the characters. Performance is sometimes used within our genre so we had less singing to make the music video a realistic media product.

Lyrics :
our lyrics were about love so we added in a twist that the singer takes drugs, which is seen in other music videos of the same genre.

Real Media Products and Differences:
Our video in comparison to other conventional videos is different. We use the same aspects such as narrative base and setting, the scale of production doesn't match the quality of a high budget product. However the music video appeals to the target audience the same and would be very popular.